Yuecheng Orders Exceeding 200 Million Yuan in the 135 Canton Fair
2024-06-17
From April 15 to May 5, the Canton Fair pavilion, which looked like a modern giant ship, set sail again on the bank of the Pearl River, gathering visitors from all over the world. In recent days, the 135th Canton Fair has seen a surge of businesses and crowds at the venue, with all data breaking records. In Yuecheng, the lineup of companies participating in this year's Canton Fair was also the largest in history: a total of 194 companies participated in the exhibition, with a total of 274 booths, covering 20 exhibition areas including household appliances, power and electrical equipment, construction and decorative materials, household textiles, textile raw materials and fabrics, and men's and women's clothing. In less than a week, it secured over 30 million US dollars in intended orders, equivalent to over 217 million yuan in Chinese yuan.
As China's first exhibition, the Canton Fair is known as a barometer and barometer of China's foreign trade. For 67 years, it has witnessed the opening up and takeoff of the Chinese economy, and has now become an important channel for foreign trade enterprises to seek new opportunities in world trade and overcome market turbulence.
In the face of unprecedented changes in the world, the 135th Canton Fair undoubtedly attracted more global attention. Official data showed that the total number of booths at this year's Canton Fair was about 74000, with 29000 participating companies, reaching a new record high. According to statistics, as of April 19th, 125440 overseas buyers from 212 countries and regions around the world attended the conference offline, an increase of 23.2% compared to the same period last year.
"In recent days, the number of customers from South America and Southeast Asia in the venue has been very considerable." Xu Jingyi, Sales Manager of Shaoxing Xinhaojia Hardware Tools Co., Ltd., told reporters that in order to better attract customers, the company has brought over 400 samples and the booth area has doubled compared to last year.
Not only was the scale unprecedented, but from the products exhibited, innovation and vitality were also transmitted everywhere in the venue. It was reported that among the participating companies in this year's Canton Fair, there were over 5500 national high-tech enterprises, manufacturing industry champions, and specialized and innovative "little giants", an increase of 20% compared to the previous session.
In recent days, Zhejiang Yaofeng Power Technology Co., Ltd. has launched five or six new generator sets, which have shone brightly at the Canton Fair and are highly favored by foreign businesses in Africa and Southeast Asia. As a leading export enterprise in Yuecheng, Zhejiang Yaofeng Power Technology Co., Ltd. has been participating in the Canton Fair for more than 10 years and is a full beneficiary. "In recent years, we have increased our research and development efforts, focused on improving product quality, and in just two to three days, we have won orders worth over 3 million US dollars." In the view of Teng Huilian, the deputy general manager of the company, not "rolling" the price and "rolling" the products was the main "gold winning" password for this Canton Fair.
As a high-tech enterprise, for Zhejiang Haoda Electric Appliance Co., Ltd., the gains of the Canton Fair were not only to seize more trade opportunities through this "going out" platform, but also to rely on this window to showcase global trade trends and deeply observe market demand and changes. Last year, with the successful trial of newly developed cleaning appliances such as floor scrubbers and vacuum cleaners at the Canton Fair, Haoda Electric accelerated its transformation from traditional kitchen appliances to cleaning products, thus opening up a new blue ocean in the market. In the first quarter of this year, the sales of small household appliances by enterprises increased by 50% year-on-year. "Our newly launched cleaning electrical products have a novel appearance and good texture. In recent days, many European and American customers have rushed to experience and inquire about them." Meng Fuxing, the general manager of the company, said that the positive feedback from the Canton Fair has strengthened the confidence of the company's transformation. Currently, the research and development of new vacuum cleaner products is ongoing, and they will become the category with the fastest sales growth in the future.
Old exhibitors were busy running around, while new exhibitors were also poised to take off. In the past two days, Shaoxing Lilu IMP. & EXP. Co., Ltd., which is exhibiting for the first time, was intensifying its product selection and producing exhibition materials to prepare for the upcoming third phase of the Canton Fair. "Based on daily sales, we have carefully selected over 40 types of pants' flagship products. While expanding our sales channels, we also want to open up new development ideas through the window of the Canton Fair," said Zhou Guoliang, the head of the company.
The reporter learned that in the first phase of this year's Canton Fair, the cumulative intention orders of Yuecheng District have exceeded 30 million US dollars, equivalent to over 217 million yuan. The relevant person in charge of the Yuecheng District Bureau of Commerce stated that a series of value-added services will be provided for enterprises to participate in exhibitions in the future. At the same time, we will continue to deepen the "Hundred Regiments and Thousand Enterprises Expanding the Market and Increasing Orders" series of actions, strengthen market development, deepen trade innovation and other measures, and create new advantages for an open economy in the new era.